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Welcome to The Beauty Merchant


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Alilcia Moses RN at The Beauty Merchant office in Windsor, NS

The Beauty Merchant

Enhance Your Beauty, Empower Your Confidence.

Welcome to The Beauty Merchant, your trusted destination for medical aesthetics in Windsor, Nova Scotia. 

Alicia Moses, BScN and Nurse Injector, specializes in Botox, anti-wrinkle treatments, lip flips, gummy smile corrections and more. With her specialized knowledge and personalized approach, she is dedicated to helping you enhance your natural beauty and boost your confidence.

Alicia is committed to providing safe and effective treatments in a comfortable and welcoming environment. Alongside her medical director, Alicia takes the time to understand your unique needs and concerns and creates customized treatment plans to achieve the results you desire.

At The Beauty Merchant, your safety and satisfaction are the top priority. We use new techniques and follow strict hygiene and sanitation protocols to ensure your well-being. We aim to deliver natural-looking results that enhance your features and leave you feeling refreshed and rejuvenated.
Whether you're interested in smoothing out wrinkles, enhancing your lips with a subtle lip flip, or correcting a gummy smile, Alicia at The Beauty Merchant has the skills and training to help you achieve your aesthetic goals. We are dedicated to providing exceptional care and exceptional results.
Experience the transformation that comes with looking and feeling your best. 

Contact The Beauty Merchant today to schedule a consultation with Alicia and her medical director and discover how our medical aesthetics services can enhance your natural beauty. 

















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Enhance your beauty with filler treatments, exclusively available by appointment only.


Contact us for filler dates and availability.

Filler treatments at The Beauty Merchant include lips and other areas, depending on each individual client. Reach out to learn more, ask questions or book an appointment. 

Meet Alicia


Hi, I'm Alicia

Meet Alicia! Alicia Moses is a registered nurse, BScN and Nurse Injector with 20 years + of experience as a Registered Nurse, 15 of which working in women's health and wellness. Alicia also has 5 years of experience with specialties including dermatology, vascular surgery, and plastic surgery. She completed the Tracey Hotta Medical Aesthetics Neuromodulator and Dermal Filler Training course, accredited by the Canadian Nurses Association as well as the Best Practice Approach to Skin Health & Wound Management course. Her passion is refreshing, subtle treatments, not overdone and not over-inflated, but classy and beautiful results. She balances what clients want with realistic expectations and in consultation with the medical aesthetics provider. Treatment safety and client wellness are at the forefront of Alicia's practice, with a willingness to say no. She believes in client empowerment through looking their best. Looking and feeling good are functions of health, an investment in living your best life. Alicia proudly introduces The Beauty Merchant at 129 Gerrish Street in Windsor, Nova Scotia. 

Alicia Moses The Beauty Merchant


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An additional service offered at The Beauty Merchant is Skinpen treatments. 


The Skinpen is a microneedling treatment used to get rid of problem spots like scars and fine lines, as well as tighten up the face for a fresh appearance. 


At The Beauty Merchant, we use SkinPen technology to help our patients get the look they love. The first-ever FDA-cleared device for microneedling, SkinPen gives proven, dramatic, and risk-free results for patients looking for facial rejuvenation. 


Skinpen helps treat concerns such as 


  • Acne 

  • Wrinkle reduction

  • Scarring (including acne)

  • Enlarged pores

  • Age spots

  • Uneven skin tone

  • Stretch marks 

  • Melasma 

  • And more! 


Want to know a little more? Reach out for more information or to book a consultation. 

The Skin Pen_tool for skin resurfacing atTheBeauty Merchant
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What is medical aesthetics and what services do you offer?


Answer: Medical aesthetics refers to cosmetic procedures performed by qualified health care providers to enhance one's appearance. At The Beauty Merchant, we offer various services, such as Botox injections, anti-wrinkle and gummy smile treatments, lip flips and more. 

Is it safe to undergo medical aesthetic treatments? 

Answer: Yes, our clinic adheres to strict safety protocols and our health care providers are highly trained and experienced in performing medical aesthetic procedures. We use FDA-approved products and modern equipment to ensure the safety and comfort of our patients.


What can I expect during my initial consultation?


Answer: During your initial consultation, our health care providers and her director will assess your concerns, discuss your desired outcomes, and review your medical history. They will then recommend appropriate treatment options, explain the procedure in detail, and address any questions or concerns you may have.

Are the results of medical aesthetic treatments permanent?

Answer: The longevity of results varies depending on the treatment. For example, neurotoxin injections typically last 3-4 months, while lip flips last 6-8 weeks and excessive sweating treatments can last 6 - 8 months. Our professionals will discuss the expected duration of results during your consultation and provide recommendations for maintenance treatments if needed.

Is there any downtime after Botox or neurotoxin treatments?

Answer: One of the benefits of Botox and neurotoxin treatments is that they typically have minimal to no downtime. Most patients are able to resume their normal activities immediately after the treatment. However, it's important to follow post-treatment instructions provided by our professionals, which may include avoiding strenuous exercise, excessive heat exposure, or massaging the treated area for a certain period of time to optimize results and minimize any potential risks.

Note: The downtime of Botox and neurotoxin treatments may vary depending on the individual patient and the specific treatment areas. It's always best to consult with a qualified professional and follow their post-treatment instructions for the best results.

The Beauty Merchant Brand Elements
The Beauty Merchant Brand Elements
The Beauty Merchant Brand Elements




Dr. Michele MacLean


Dr Michele MacLean MD at The Beauty Merchant
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Dr. MacLean decided at a young age to study Medicine, attending St Francis Xavier University at the age 16 and graduated from Dalhousie University with her MD at the age of 22 being the youngest in her class. She did training in Melbourne Australia during her 4th year medicine, interned at McGill University in Montreal following which she returned home to her native Nova Scotia to practice Medicine in the 1980s. She has worked in family practice both rural and city with experience in the medical field spanning over 37 years including emergency room work and surgical assists in her earlier career and later added obstetrical practice until 2001. After many years in Nova Scotia she chose to do 2 additional years of training at the University of Massachusetts Medical School receiving the designation of American Academy of Family Practice in 2001. Besides her work as a Family Medicine Doctor she has been working in Aesthetic Medicine since 2012 incorporating the use of neuromodulators and hyaluronic acid dermal fillers in the treatment of facial aging. She has attended numerous courses and conferences in Medical Aesthetics. She is a member of the Canadian Association of Aesthetic Medicine and continues to be active in ongoing medical education. In 2015 she began attending courses in Dermoscopy both in Canada and the US to expand her knowledge of pigmented lesions. She treats benign skin lesions using several modalities including Nitrous oxide as well as Electrosurgical Modalities. Michelle's passion and commitment to her clients is evident with her high regard to safety and attention to detail.

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Before and After Crows Feet Treatment at The Beauty Merchant
Before and after Forehead wrinkles at The beauty Merchant
Before and after at The Beauty Merchant
  • Individual before & after results may vary.

  • Photos are for educational purposes only. 

  • Photos have been authorized for use by the individuals. 

  • All medical procedures involve risk.


Alicia provided a very welcoming, relaxed atmosphere; I didn't feel uncomfortable at all from start to finish. Everything was thoroughly explained and cared for. The procedures were not painful, and the results were very subtle and natural looking, exactly what I had hoped for. I saw big improvements in my forehead lines and scarecrow lines around my eyes. Nothing looked fake or "Barbie" like. I would do this again and recommend her to anyone who wants to feel a little bit younger or better about themselves.

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Alicia made me feel so comfortable and safe with her knowledge in this field. She is so passionate about what does and that shows in the care she has about her clients. I felt amazing with my end results and I would highly recommended her!

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